More than ever before, marketers and product development leads are joining forces with IT teams to reach, engage with, and convert audiences at scale. The proliferation of data makes it possible for companies to personalize user experiences and target audiences with highly relevant marketing messages and recommendations.… Keep reading »

Each time a consumer registers for a website or mobile app, creates a social network profile or makes an online purchase, a new identity is created. Amidst the flood of identity-data pouring in across channels, businesses are beginning to realize that to maintain an accurate and structured view of their customers, they must develop a consumer identity management strategy.… Keep reading »