This blog post was co-authored with Kate Lowry, Channel & Customer Marketing Manager at Listrak. Listrak provides retailers access to shopper insights that enable them to power dynamic, omni-channel campaigns.

Trying to reach your customers through email can often times feel like shouting into a deep, dark well.… Keep reading »

Today, I’m proud to announce the expansion of Gigya’s NEXUS Partner Ecosystem as part of our initiative to help a larger variety of businesses gain a single view of their customers and transform their marketing efforts.

Since launching in 2012, the NEXUS Partner Ecosystem has grown to include integrations with more than 50 leading marketing, CMS, content recommendation, eCommerce, ad-serving, analytics and data management vendors.… Keep reading »

As our devices go online, Cisco forecasts that the Internet of Things (IoT) ushers in a $14 trillion revenue opportunity for businesses that successfully navigate the shift towards hyper-connected experiences. The issue, though, lies in the fact that the IoT is such a new phenomenon that figuring out how to find new opportunities to pursue can be tricky.… Keep reading »