Each time a consumer registers for a website or mobile app, creates a social network profile or makes an online purchase, a new identity is created. Amidst the flood of identity-data pouring in across channels, businesses are beginning to realize that to maintain an accurate and structured view of their customers, they must develop a consumer identity management strategy.… Keep reading »
If the recent announcement of Apple’s iWatch, Pay and “Phablet” wasn’t enough to cement the concept in your mind, consumer touchpoints and devices are multiplying by the minute.
Consider these statistics around cross-channel usage and growth:
- 90% of people move between devices to accomplish a goal (Mobify)
- Consumers use an average of three different screen combinations each day (HubSpot)
- The number of mobile devices will exceed world population by 2014 (Cisco)
- Connected devices are projected to total 26 billion by 2020 (Gartner)
In the midst of today’s multi-device deluge, one thing is for certain: the sooner your brand figures out how to connect the dots between consumer touchpoints in unified and meaningful ways, the brighter the future looks for your business.… Keep reading »