May 20th, 2013
Today we announced that 21 social and marketing technology vendors have joined the Gigya NEXUS Partner Ecosystem to allow our clients to leverage social data for their marketing campaigns.
We also announced integration with the Backplane Protocol, which allows Gigya’s social infrastructure technology to directly communicate with other on-site technology vendors like Disqus and Livefyre. Together, these integrations and partnerships help our clients take full advantage of Gigya’s platform and allow them to seamlessly port consumer identity data into marketing campaigns.
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Tags: marketo, nexus, nexus partner ecosystem, Partners, referral traffic, sailthru, social identities, Social Infrastructure, Social Login, Social Sharing
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May 13th, 2013
Last week, CEO Patrick Salyer joined panelists from Bunchball, UC Santa Cruz, and the Society for the Advancement of the Science of Digital Games to discuss gamification‘s impact on innovation and growth across sectors from healthcare and fitness to travel, commerce, and more. IDEO Behavioral Economist David Fetherstonhaugh moderated the conversation, as participants discussed gamification’s influence on habit formation and behavior change, frameworks for gamification, and more.
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Tags: churchill club, Gamification, gamification of everything, incentivizing behavior, patrick salyer, Social Infrastructure
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May 10th, 2013
Today we’re proud to feature guest blogger Courtney Kettmann, Community Manager at Viralheat. In this post, Courtney dispenses knowledge on social sentiment and why it matters to businesses.
There’s no denying that social media has made an impact on businesses everywhere. The affordability and ease of use has given companies with limited marketing budgets a chance to market themselves like never before. It is said that 86% of companies worldwide have a presence on Facebook or Twitter. And while there are many obvious benefits for businesses to embrace social media such as promotions, finding brand ambassadors, and sharing interesting content, there is one very important aspect to social media that is too often overlooked – social media sentiment.
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Tags: Social, social media, social sentiment
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May 6th, 2013
We had a chance to catch up with Richard Margetic, Director of Global Social Media at Dell, to discuss Dell’s social strategy. In this video clip, Richard talks about how Dell aggregates and uses social data to drive valuable, actionable business insights and build content marketing efforts.
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Tags: big data, content marketing, dell, richard margetic, social data, social marketing, User Management
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April 26th, 2013
We’re excited to announce that CEO Patrick Salyer is speaking about the impacts of gamification on business at the Churchill Club in San Jose, CA this Tuesday, April 30. Salyer will be joining a panel of industry leaders from Bunchball and UC Santa Cruz in a panel moderated by David Fetherstonhaugh, Behavioral Economist at IDEO.
Below is a rundown of the event, “Breakfast Club: Gamification of Everything,” taken from the official event website:
Bing Gordon of Kleiner Perkins predicted in 2012 that gamification, the idea of using game design and game mechanics to influence people’s behavior in non-entertainment contexts, will see explosive growth within five years. As digital natives increasingly multi-task, and as the social web creates geometric growth in posts, the next battle is for engagement. Looking ahead, as gaming converges with diverse markets from healthcare and fitness to travel, ecommerce, and more, where are the greatest opportunities for innovation and business growth? Don’t miss this candid and visionary conversation with the founder of a leading gamification company who is widely known as the “father of gamification,” the head of a prominent computer science department focusing on gamification, and CEO of a fast-growing social/gamification company.
Find out more details and register for the event here.
-Emma Tzeng, Marketing @gigya
Tags: churchill club, churchill club breakfast club, company news, Gamification, patrick ceo gigya, patrick salyer
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April 12th, 2013
We’ve already espoused the benefits of social data, but it’s just as important for the businesses handling this data to understand how to use it responsibly. In other words, social data is only as valuable as a business’s ability to properly leverage it, which means respecting users’ rights and delivering value to socially registered customers.
Because of the sensitive nature of social data, it’s crucial for businesses to practice discernment and integrity while handling users’ information. To boil it down, here are some tips businesses should follow to handle users’ data like a PRO:
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Tags: Authentication, big data, social data, Social Identity, Social Infrastructure, Social Login
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April 5th, 2013
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are more likely to purchase products. Social login also gives businesses access to an accurate database of their customers’ preferences, backgrounds, and contact information, which can be leveraged for targeted marketing campaigns.
Other benefits of social login include increased account registrations, increased return on advertising spend, and reduced support costs.
The impact of social login for businesses is invaluable. But we’ll let the numbers speak for themselves. See the following infographic for a closer look at how social login impacts any digital marketing strategy:
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Tags: Authentication, Gigya, registration, social data, Social Identity, Social Infrastructure, Social Login, Social Network, Social Plugins, SSO, user engagement
Posted in Research, Thought Leadership, Tools | No Comments »
April 4th, 2013
Boyd Gaming, one of the largest casino companies and Las Vegas hotel operators in the U.S., saw the highest site visit and online hotel bookings count in its history after integrating social into website.
Last April, the company launched its B Connected Social program using Gigya’s gamification technology and share plugins. An extension of Boyd Gaming’s hugely successful B Connected loyalty rewards program, B Connected Social integrates elements of competition and social sharing to create a highly addictive user experience.
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Tags: boyd gaming, Gamification, Share Plugin, Social Identity, Social Infrastructure, Social Login, Social Plugins, social sign-on, user experience
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April 3rd, 2013
Nearly everyday, headlines about big data flood the news channels–and with good reason. With more and more people turning to the Internet as a medium for self-expression and building social relationships, businesses need to understand how to listen to and interact with their digitally-tuned users. When it comes to understanding today’s social consumer, big data is the key.
Despite the talk about big data, though, there hasn’t been much guidance on how it can be responsibly and directly used to add value to businesses and online audiences. To shed some light on some best practices, we’ve put together a white paper that addresses the following big data questions:
- How is social data captured, stored, and managed?
- What are some best practices for collecting user data?
- What are ways that social data can be used to deliver direct value to businesses and consumers?
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Tags: Best Practices, big data, data privacy, social data, Social Infrastructure, Social Login, social marketing, social privacy, social profiles, thought leadership, user data, User Management, white paper
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April 2nd, 2013
Earlier this quarter, Google sank its teeth deeper into social with the launch of Google+ Sign-in, which allows third-party websites to integrate Google+ as a social registration and login option.
Today, we’re excited to announce that we have integrated the new Google+ Sign-in into Gigya’s Social Login and deployed it across client sites such as AmericanIdol.com (Fox Broadcasting Company).
To help businesses gain a deeper understanding of how Google+’s new sign-in adds value to websites that offer it as a registration and login option, we’ve pulled together some ways Google+ Sign-in creates more streamlined user experiences.
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Tags: Google, google+ sign in, social data, Social Identity, Social Infrastructure, Social Login, Social Network
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