Many businesses are built upon marketers simply dropping cookies on unassuming consumers as they make their way across the Internet, bombarding them with an onslaught of “relevant” ads and content. To today’s social consumers, who crave open communication and transparency with brands, this type of marketing is often viewed as a “sneak attack,” in some cases causing more damage to consumer perception of brands than increasing purchase intent.… Keep reading »
We’ve all done it: you fill our virtual shopping cart to the brim with goodies, only to come face to face with the payment details page and…poof! You’re gone. To put it in perspective, major analyst studies conducted over the past 7 years have recorded an accumulative average shopping cart abandonment rate of over 67% (Baymard).… Keep reading »
According to an eMarketer report, 78% of marketers planned to start or continue to use customer social data to drive marketing campaigns in other channels in 2013. Despite the obvious value of social data, many marketers are generally in the dark when it comes to best practices for collecting, managing, and leveraging this data to generate the most conversions.… Keep reading »
Today’s consumers expect more granular, personalized digital experiences. Thus, businesses looking to understand and connect with these users need to find ways to effectively leverage social data to customize their marketing efforts.
As interconnected as social data and marketing have become, however, most marketers struggle to practically apply this data to their efforts: 78% of marketers feel the need to become more data-driven, yet only 33% are consistently and strategically leveraging consumer data in their marketing efforts.… Keep reading »