This blog post was co-authored with Uyen Nguyen, Content Manager at Sprinklr. Sprinklr provides the technology that enables large brands to manage customer experiences at every social touchpoint across teams, departments, divisions and geographies.
It’s a bewildering truth that marketers have gotten away with treating their customers like a series of nameless IP addresses for far too long.… Keep reading »
Understanding Identity, Unleashing Brand Love: 3 Essential Strategies for Connecting with Your Customer
This blog post was co-authored with Sara Ost, Director of Marketing at Smartify. Smartify provides marketing automation and next generation analytics to power campaign marketing and offer data insights for enterprises.
Data-driven and digital.… Keep reading »
What’s the best user experience you have ever had?
The term “user experience” often denotes usability and aesthetic elements, but while consumers appreciate eye-catching color schemes and intuitive user flows, chances are, the user experiences you remember have more to do with being engaged in a relevant, timely and straight-forward fashion.… Keep reading »
As summer comes to an end, most retailers are gearing up for the busiest (and most lucrative) part of the year – the holidays.
Earning your customers’ business means having a strong grasp on the ever-changing eCommerce landscape. To point your business in the right direction, below are some stats to keep in mind, along with key takeaways and recommended courses of action.… Keep reading »