Monthly Archives: November 2010

Notes from #WOMMA Summit – Social Dimensions, the new Social CRM

WOMMA Summit 2010 was interesting this year because it brought out so much breadth in social objectives and initiatives. Companies have really begun to put structure on social – both organizationally, as both Josh Bernoff and Jeremiah Owyang discussed, and demonstrated by USAA, Harrah’s, Verizon and Coca-Cola – and programmatically.  The definition of social CRM is expanding considerably.  Here are my key takeaways:

There are 4 Key Dimensions in Keep reading

Making Direct Facebook API Calls Using REST

Gigya wraps the most popular social network APIs into a single API for your websites and mobile applications. As applications become more social, developers sometimes need to call a provider’s API directly in order to access information not exposed directly through our API. For example, the increased popularity of Facebook and the extent of that network’s API often leaves our developers wondering how they can use our API and the entire Facebook Graph

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This week at the Internet Identity Workshop @IIW

It was an interesting several days of discussions at the IIW this week in Mountain View.  The event brought together individuals who have been passionate about driving user-centric identity for many years, as well as some of the newer players in the space who bring a more corporate perspective, trying to balance business model with user control.

At a high level, there was much continued discussion on the concept personal data stores … Keep reading

Social Commerce: The Path Forward

On the heels of Altimeter’s Rise of Social Commerce Event, Lora Cecere, Jeremiah Owyang and gang have published their synthesis of where social commerce is now, and where it is going.  They introduce the new digital consumer where: “Trust in big brands is low.  Consumers want confidence in what they buy from friends, and insight from their community.”  While their interviews and quantitative research with social pioneers: manufacturers, retailers, consultants and technology providers (including … Keep reading