Monthly Archives: February 2011
Our product team recently introduced a new plugin along with a number of features that should help developers continue to making their sites and mobile applications social. Here’s a quick rundown of the new additions (scroll to the bottom for the video version of this update):
New Reactions Plugin and Setup Wizard
New research from Retail Systems Research finds that all retailers – from “Winners” to “Laggards” – are struggling to keep up with a new environment where mobile and social make larger contributions to online revenues – forcing a shift in priorities for the online channel.
Changing Perceptions and Priorities
Fewer retailers are identifying themselves as purely online-only retailers, and an increasing number of retailers are reporting the inclusion of … Keep reading →
Recently, our CEO Dave Yovanno published a well-received article in Mashable about the movement towards “Permission Based Marketing”. It describes a model in which websites that embrace data transparency with users will be rewarded with (i) higher CPMs, (ii) a way to differentiate against the competition, and (iii) a more loyal audience.
One of the best ways to make your site social is to let users see what their friends have been doing on your site. It creates instant personalization and social context for users who login with identities like Facebook, Twitter, Yahoo, LinkedIn, Google, etc. There are many ways to accomplish this using Gigya but here are two approaches to get you started:
1. Activity Feed Plugin