Monthly Archives: March 2011

Customers do not want a relationship with your business, they want the benefits a relationship can offer to them.

According to a recent IBM report entitled From Social Media to Social CRM, What Customers Want, this fact is going to come as a surprise to many businesses.  Check out the graphic below:

There is an insightful commentary on the findings from Mitch Lieberman here (he’s responsible for the title of this post) where he concludes:

“I am not going … Keep reading →

CBS Affiliate WRAL.com Live with the Gigya Platform

We’re excited that WRAL.com – a major local CBS affiliate in North Carolina – is live with the Gigya platform.

In addition to Social Login and Sharing, WRAL has also included some of Gigya’s newest features, including our Share Plugin. Adding some fun to the weather section, people can share their reaction to the forecast. Looks like far more WRAL viewers in Raleigh are “happy” about the sunny and warm forecast!… Keep reading →

Gigya Has a New CEO

Posted by Eyal Magen, Founder and Chief Strategy Officer

Big things are happening at Gigya, both exciting and bittersweet. With that, I share the news that Patrick Salyer is Gigya’s new CEO. This, of course, means that Dave Yovanno is moving on from Gigya – we are saddened to see him go and wish him the best in his future endeavors. Dave led Gigya through the critical transition from an advertising-driven company to a … Keep reading →

IAB Annual Leadership Meeting and PaidContent 2011: The Future of People, Publishing and Data

It was a big week for the publisher ecosystem. Both the IAB Leadership Summit and PaidContent.org took on the big questions facing the publishing and advertising ecosystem. It was great to see so many great folks from both publishers and technology providers, @IAB put on the best event to date, Randall, Lisa, Phil et al put together an agenda which kept people engaged until the close … Keep reading →