Monthly Archives: September 2011
As many of you know, the tech industry has been buzzing over the last few weeks in anticipation of Facebook’s annual developer conference, F8. Mark Zuckerberg and Co. (including a hilarious bit from SNL’s Andy Samberg) did not disappoint – to say the least! While there has been no shortage of news coverage about the various announcements from the show we wanted to make sure you all know … Keep reading →
Less than 5 percent of the world population lives in the United States, but we make up 30 percent of the Facebook world. There‘s no doubt that Americans are the most avid users of social networks, but social is quickly gaining momentum in the international markets.
The recent social-powered political activity in the Middle East and North Africa has made us all aware of the fact that social media is not a … Keep reading →
In July, Jennifer Van Grove wrote an interesting article on Mashable highlighting the recent popularity of gamification, which included the process of formulating a game and the real world implications of creating gamed incentives for users. The article highlighted the importance of making a game meaningful by creating incentives to perform desired actions, not just tacking on points and badges for the sake of a trend. Today, customers are increasingly seeking experiences that are … Keep reading →