Monthly Archives: July 2012

Gigya Data: 22% of Comments and Reviews are Shared to Social Networks

Gigya has compiled new data showing that 22% of all comments left on Gigya’s Comments and Ratings & Reviews plugins are shared to social networks. That’s an astounding percentage of user-generated content getting shared directly to social networks and thus having a major impact on referral traffic to websites implementing Gigya’s social infrastructure technology.… Keep reading »

Infographic: The Social Landscape Simplified for CMOs

Gigya CEO, Patrick Salyer, recently discussed his thoughts on the ever-changing and rapidly evolving social technology market in an article for Mashable. Below is Patrick’s article in addition to a helpful infographic that outlines the three types of social technologies CMO’s should consider when developing and executing their social strategies.… Keep reading »