Monthly Archives: July 2012
Gigya has compiled new data showing that 22% of all comments left on Gigya’s Comments and Ratings & Reviews plugins are shared to social networks. That’s an astounding percentage of user-generated content getting shared directly to social networks and thus having a major impact on referral traffic to websites implementing Gigya’s social infrastructure technology. This also reveals how crucial it is for sites to have social networks hooks throughout the user experience, allowing users to seamlessly bring their social identities across the web.
Gigya CEO, Patrick Salyer, recently discussed his thoughts on the ever-changing and rapidly evolving social technology market in an article for Mashable. Below is Patrick’s article in addition to a helpful infographic that outlines the three types of social technologies CMO’s should consider when developing and executing their social strategies.
How to Choose the Right Social Marketing Platform
While much of the tech and financial world has been focused on Facebook’s post-IPO performance, something else has happened that is starting to define the social marketplace. Savvy firms like Salesforce.com and Oracle have strategically gobbled up some of the top social vendors. These acquisitions signify that social business has become big business. The formulation of meaningful social categories is also taking shape, and marketers — particularly CMOs — should take note as they look to gain real ROI from social.
The best way to determine what social categories and tools you company should utilize is to look at what companies like Salesforce.com and Oracle are investing in. Both companies have identified and invested in three main categories of social technology: social media management, social media monitoring, and social infrastructure. By examining what these categories look like, and what technologies matter, you can determine where to focus your business resources.