1. […] 2013 has seen more and more businesses recognizing the value of incorporating social media into their marketing strategies. Marketers have finally started moving beyond accumulating Likes and posting tweets to leveraging social connectivity to develop authentic consumer relationships.2014 is poised to present even greater changes, challenges and opportunities for marketers. As user data gets bigger and the variety of consumer touch points grows wider, marketers must continue to optimize their strategies to connect with customers on deeper, more personal levels. Here are 5 predictions that we believe will shape the way marketers connect with consumers in 2014.  […]

  2. […] Get a glimpse into the future of social marketing – 5 predictions for 2014 http://t.co/CgYvQlq3AE  […]

  3. […] 5 Marketing Predictions for 2014 | Gigya's Blog (blog.gigya.com) […]