Last week, CEO Patrick Salyer joined panelists from Bunchball, UC Santa Cruz, and the Society for the Advancement of the Science of Digital Games to discuss gamification‘s impact on innovation and growth across sectors from healthcare and fitness to travel, commerce, and more. IDEO Behavioral Economist David Fetherstonhaugh moderated the conversation, as participants discussed gamification’s influence on habit formation and behavior change, frameworks for gamification, and more.
Archive for the ‘Thought Leadership’ Category
We had a chance to catch up with Richard Margetic, Director of Global Social Media at Dell, to discuss Dell’s social strategy. In this video clip, Richard talks about how Dell aggregates and uses social data to drive valuable, actionable business insights and build content marketing efforts.
We’ve already espoused the benefits of social data, but it’s just as important for the businesses handling this data to understand how to use it responsibly. In other words, social data is only as valuable as a business’s ability to properly leverage it, which means respecting users’ rights and delivering value to socially registered customers.
Because of the sensitive nature of social data, it’s crucial for businesses to practice discernment and integrity while handling users’ information. To boil it down, here are some tips businesses should follow to handle users’ data like a PRO:
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are more likely to purchase products. Social login also gives businesses access to an accurate database of their customers’ preferences, backgrounds, and contact information, which can be leveraged for targeted marketing campaigns.
Other benefits of social login include increased account registrations, increased return on advertising spend, and reduced support costs.
The impact of social login for businesses is invaluable. But we’ll let the numbers speak for themselves. See the following infographic for a closer look at how social login impacts any digital marketing strategy:
Tags: Authentication, Gigya, registration, social data, Social Identity, Social Infrastructure, Social Login, Social Network, Social Plugins, SSO, user engagement
Posted in Research, Thought Leadership, Tools | No Comments »
Nearly everyday, headlines about big data flood the news channels–and with good reason. With more and more people turning to the Internet as a medium for self-expression and building social relationships, businesses need to understand how to listen to and interact with their digitally-tuned users. When it comes to understanding today’s social consumer, big data is the key.
Despite the talk about big data, though, there hasn’t been much guidance on how it can be responsibly and directly used to add value to businesses and online audiences. To shed some light on some best practices, we’ve put together a white paper that addresses the following big data questions:
- How is social data captured, stored, and managed?
- What are some best practices for collecting user data?
- What are ways that social data can be used to deliver direct value to businesses and consumers?
Tags: Best Practices, big data, data privacy, social data, Social Infrastructure, Social Login, social marketing, social privacy, social profiles, thought leadership, user data, User Management, white paper
Posted in Resources, Thought Leadership | No Comments »
Earlier this quarter, Google sank its teeth deeper into social with the launch of Google+ Sign-in, which allows third-party websites to integrate Google+ as a social registration and login option.
To help businesses gain a deeper understanding of how Google+’s new sign-in adds value to websites that offer it as a registration and login option, we’ve pulled together some ways Google+ Sign-in creates more streamlined user experiences.
With gamification, both parties win: users have a good time engaging in some friendly competition over your web properties, and businesses get value from these returning customers as they spend more time interacting with the website and sharing their actions across their social networks.
To show just how gamification impacts online user behavior, we’ve pooled data from thousands of Gigya implementations last year. The results? Websites with gamification experienced a 29 percent increase in site actions overall.
The infographic below breaks the data down and settles the question once and for all: gamification isn’t all fun and games. Well, only in the literal sense, at least.
When Facebook rolled out its News Feed in 2006, it redefined the way users interacted with its site, transforming its homepage into a stream of timely, personalized updates powered by users’ individual social networks.
Nowadays, it’s hard to imagine a Facebook that doesn’t organize and present your networks’ updates in a digestible, magazine-like manner. Not only does the News Feed deliver curated content for Facebook users, but it also allows businesses with Facebook Pages to increase the visibility of their updates.
Earlier this month, Facebook announced some changes to its News Feed, which point to an emphasis on visual content and make personal curation easier than ever before. As the News Feed’s user experience continues to evolve, businesses need to know how to adapt their Facebook presence and content to optimize for brand engagement.
To give businesses a better understanding of the redesigned News Feed, we’ve outlined some significant changes and what they mean for companies:
Tags: content, facebook, news feed, share plugins, social data, social graph, Social Identity, Social Infrastructure, thought leadership, user engagement
Posted in Facebook, Thought Leadership | 1 Comment »
Social data has undoubtedly become one of the most important metrics in marketing today. However, a recent study by eMarketer indicates that a large gap exists between the relevancy of social data to marketing today and what marketers actually understand about social analytics. According to the report, 53 percent of marketers plan to make greater use of real-time data in 2013. Despite this, many marketing professional with years of experience in the industry are still in a bind over just how this wealth of information can and should be used to increase conversions and drive user engagement.
As social data continues to grow in volume and prominence, it’s increasingly important for marketers to effectively leverage it to improve best practices and foster customer relationships. Because ultimately, what’s the use in having lots of user data if you can’t use it to benefit your business?
To shed some light on this subject, we’ve boiled Social Data 101 down to three points to give readers a more holistic understanding of exactly what social data is and how it can be used:
Last week, South by Southwest conference goers flocked to the Gigya Grill for our panel discussion, “Social Marketing Confessions: Leading Brands Discuss What Has and Hasn’t Worked.” Altimeter Group’s Jeremiah Owyang moderated a fascinating discussion with representatives from some of the largest enterprises in the world including: Richard Margetic of Dell, Danny Green of Turner Networks, Susan Borst of IAB, Adam Naide of Cox Communications and Tim Kraus of Quiznos.