Today we’re annou
ncing the release of Gigya’s Identity Management Platform, a new technology for managing user data that provides businesses with complete, permission-based access to user social, profile, and behavior data on their websites. Until now, businesses trying to access reliable sets of customer data have been hindered by several obstacles such as outdated registration information or purchasing expensive customer data that can be lacking in interest graph information. Now your business can collect, store and leverage permission-based social data for targeted email marketing campaigns and content recommendations, and even segment users for hyper-relevant ad targeting.
Gigya’s Identity Management Platform captures social data – profile, social graph, interest graph, and behavior graph data – that users authorize a site to access when they authenticate with their social identities either through registration/login or through interacting with social plugins on the site. The new platform also offers sites a cloud-based user registration system, allowing sites to maintain a unified user database across a network of sites using Single Sign-On for both social and traditional site authentication.
As with all of Gigya’s technology, the Identity Management Platform works seamlessly with and leverages Gigya’s existing suite of social products including Social Login, Ratings & Reviews, Comments Plugin, Share, and Gamification, making it the only data management solution available that provides complete insight into user demographics, interests, preferences and on-site behaviors.
By integrating with Gigya’s suite of social plugins, you can target your users with an unprecedented level of granularity and relevance. As an example, using Gigya’s Identity Management Platform, you can easily obtain a list of users who have a college degree, like traveling, and are socially influential.
Social data yields an incredible opportunity for business trying to reach, target and influence your customers. With the Identity Management Platform, you can now take advantage of the power of permission-based social data and become more relevant to your customers than ever before.
For more info, go to: http://info.gigya.com/identity-management.html
– Patrick Salyer, CEO
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are more likely to purchase products. Social login also gives businesses access to an accurate database of their customers’ preferences, backgrounds, and contact information, which can be leveraged for targeted marketing campaigns.
Gamification: Real Results, Not Hype – Infographic
Tuesday, March 26th, 2013With gamification, both parties win: users have a good time engaging in some friendly competition over your web properties, and businesses get value from these returning customers as they spend more time interacting with the website and sharing their actions across their social networks.
To show just how gamification impacts online user behavior, we’ve pooled data from thousands of Gigya implementations last year. The results? Websites with gamification experienced a 29 percent increase in site actions overall.
The infographic below breaks the data down and settles the question once and for all: gamification isn’t all fun and games. Well, only in the literal sense, at least.
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Tags: comments, Gamification, Infographic, Share Plugin, social data, Social Plugins, user engagement
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