Archive for the ‘Uncategorized’ Category

Notes from #WOMMA Summit – Social Dimensions, the new Social CRM

Tuesday, November 23rd, 2010

Liza Hausman, VP, Marketing

WOMMA Summit 2010 was interesting this year because it brought out so much breadth in social objectives and initiatives. Companies have really begun to put structure on social – both organizationally, as both Josh Bernoff and Jeremiah Owyang discussed, and demonstrated by USAA, Harrah’s, Verizon and Coca-Cola – and programmatically.  The definition of social CRM is expanding considerably.  Here are my key takeaways:

There are 4 Key Dimensions in Social

Listening to the presentations at WOMMA summit last week in Las Vegas, it struck me that social activities and tools fall across two key dimensions for most companies, with objectives and associated initiatives each landing at one end of each spectrum or another, but not both:

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Making Direct Facebook API Calls Using REST [Developer's Pad]

Monday, November 8th, 2010

Gigya wraps the most popular social network APIs into a single API for your websites and mobile applications. As applications become more social, developers sometimes need to call a provider’s API directly in order to access information not exposed directly through our API. For example, the increased popularity of Facebook and the extent of that network’s API often leaves our developers wondering how they can use our API and the entire Facebook Graph API to achieve the best results. Below are two simple approaches that we recommend for doing this.

NOTE: While the examples in this post use our PHP SDK, you are free to the server-side programming language of your choice. Gigya also provides SDK’s for Java and .NET. If your preferred language is something else and you write a wrapper to simplify access to our service, please consider sharing it with your peers in the community.

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This week at the Internet Identity Workshop @IIW

Friday, November 5th, 2010

It was an interesting several days of discussions at the IIW this week in Mountain View.  The event brought together individuals who have been passionate about driving user-centric identity for many years, as well as some of the newer players in the space who bring a more corporate perspective, trying to balance business model with user control.

At a high level, there was much continued discussion on the concept personal data stores (PDSs) which would be completely controlled by the End User and fully portable.  Two key challenges remain with this vision: 1) the major identity providers who have the critical mass of users and data, such as Facebook, Twitter, Yahoo, Google, PayPal, etc., are not (yet) interoperable or provide the End User a “copy” of their data, and 2) there is no obvious business model for PDSs that doesn’t include these providers.

At a more technical level, our team had the following key takeaways:

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Social Commerce: The Path Forward

Friday, November 5th, 2010

By Liza Hausman, VP, Marketing

On the heels of Altimeter’s Rise of Social Commerce Event, Lora Cecere, Jeremiah Owyang and gang have published their synthesis of where social commerce is now, and where it is going.  They introduce the new digital consumer where: “Trust in big brands is low.  Consumers want confidence in what they buy from friends, and insight from their community.”  While their interviews and quantitative research with social pioneers: manufacturers, retailers, consultants and technology providers (including Gigya) in the retail space surfaced a wide ranging list of goals and definitions, the team has summarized the path forward in four key stages, illustrated in the following graphic:

The research also found that different sub-segments are at different stages, and progressing at different rates.

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Shop.org Summit + Rise of Social Commerce (#rsc10) = The Future of Social Shopping

Thursday, October 14th, 2010

Target Stores Sell Facebook Credits

Two major events over the past few weeks focused their agendas on the future of retail: Shop.org’s Annual Summit and the Altimeter Group’s Rise of Social Commerce.  Here are some of the key trends that emerged and our takeaways:

Trend #1: Seamless experiences across platforms
Technologies are beginning to break down the walls between online stores and their bricks and mortar counterparts.  Retailers are eager for greater integration between platforms.  The Altimeter Group calls this “Frictionless commerce.”  Technologies and user experiences that were highlighted include:

  • Geo location (passive and active) so that retailers and recognize you in-store before you reach the register.
  • Mobile experiences that are relevant wherever you want to shop, e.g. providing m-commerce outside of the store and price comparison tools and coupon options within the store.
  • Shopping with friends online in a way that is as satisfying and effective as the group shopping experience in-store. Wet Seal and Levi’s are retailers who has been testing heavily.
  • Facebook becoming a commerce platform – potentially competing in the future with ecommerce platforms like IBM WebSphere.

Key Takeaway: While some of these technologies are early stage, enabling people to use an existing social identity on any device will be a key element of unifying the retail experience across platforms, giving retailers a powerful way to link data and systems.

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Introducing New PHP, Java and .NET SDKs [Developers' Pad]

Friday, September 24th, 2010

Along with our mobile SDKs, Gigya recently released PHP, Java and .NET SDKs to make it even easier to interface with the Gigya API using REST. Implementing these SDKs into your web application is very straightforward and the benefits will range from simple convenience for developers to more efficient code.

We wanted to highlight several features that developers have been asking about.

Signing Requests Made Easier
For security reasons, Gigya requires that all standard REST API calls be digitally “signed” using the HMAC-SHA1 algorithm. This guarantees that requests originating from an authorized partner have not tampered with in transit. If you’re using one of our SDKs, signature calculation is now done automatically. Take a look at this quick PHP code sample and you’ll notice the signature calculation (and all other related security parameters) are performed by the SDK.

// Define the API-Key and Secret key (the keys can be obtained from your site setup page on Gigya's website).
$apiKey = "PUT-YOUR-APIKEY-HERE";
$secretKey = "PUT-YOUR-SECRET-KEY-HERE";

// Step 1 - Defining request parameters
$params = new GSDictionary();
$params->put("uid", "PUT-UID-HERE");  // set the "uid" parameter to user's ID
$params->put("status", "I feel great");  // set the "status" parameter to "I feel great"

// Step 2 - Sending the request
$method = "socialize.setStatus";
$request = new GSRequest($apiKey,$secretKey,$method,$params);
$response = $request->send();

// Step 3 - handling the request's response.
if($response->getErrorCode()==0)
{    // SUCCESS! response status = OK
     echo "Success in setStatus operation.";
}
else
{  // Error
     echo ("Got error on setStatus: " . $response->getErrorMessage());
}

Validating Responses Made Easier
Gigya attaches a cryptographic signature to all responses that include user information. To verify the response is actually coming from Gigya (i.e., hasn’t been tampered with) your application should always validate this signature. If you’re using one of our SDKs, the class SigUtils will perform this signature calculation automatically. Check out this PHP code sample and you’ll see that validating Gigya response signatures is just a couple lines of code.

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Facebook Adds an Implicit Follow Feature

Wednesday, September 22nd, 2010

by Eyal Magen, Chief Strategy Officer

As recently reported by Inside Facebook and TechCrunch, a small tweak in the “respond to friend request” screen on FB is going to make a huge impact on how many people follow (not friend) a person on FB. Yes, Facebook has a follow feature, though it’s not explicit. When you make a friend request of someone and they do not block you (left as pending) all of your public activities are streamed to their feed, just as they would be if they were following you on Twitter. You can think of this as one-sided friending.

But how many people have public activities? Lots. Since the privacy setting change from a few months back, the default setting on most activities and shares for many many users is “public”. This new tweak makes is more difficult to block friend requests – it’s now a two-step process across multiple pages -  and promotes keeping friends in pending mode with a prominent “Not now” button.

Chances are significantly more people will be exposed to shares from other websites, and theoretically with the same degree of influence.