How the Open Graph & Social Search Are Empowering Online Businesses and Brand Sites

There is a timely AdAge article today entitled What Happens When Facebook Trumps Your Brand Site?  I say timely because we released a whitepaper today on the intersection of social and search – and in particular Facebook’s Open Graph Protocol – and how it shifts the center of gravity and central presence for any brand or online business back to their own website. This shouldn’t be controversial – it’s what Facebook had in mind when they converted the “Fan” page concept to like.  A site that adds Open Graph tags and the Facebook Like button to their corporate site has… Keep Reading »

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  1. […] optimization specialists and friends of SMF, Gigya, released a whitepaper explaining how the open graph and social search drive traffic, compared to […]

  2. […] How they find information, share experiences, and make decisions are different. Gigya published a report last year that demonstrates how the two groups approach search. Combining this with my research, […]

  3. […] How they find information, share experiences, and make decisions are different. Gigya published a report last year that demonstrates how the two groups approach search. Combining this with my research, […]