Websites with a Tweet button receive seven times as many links as those that do not, according to a study BrightEdge released in September. With countless blogs and agencies dedicated to SEO, it’s important to remember that the main tenet of making a findable website is pretty simple:
Get people to link to it on other findable websites–like, say, social networks.
According to BrightEdge, the most successful online businesses get this point. A little over 50 percent of the top 10,000 websites have some sort of Twitter or Facebook presence on their websites, and this number is growing month over month. However, Twitter and Facebook are not alone in this field. Google+ posted a greater growth in adoption for the past month than the other networks combined – all this even before releasing the Google+ API.
Online content providers have seen an increasing number of visitors coming from social network referrals in the past few years, but SEO remains vital to a site’s credibility and profitability. Bringing social features like the Tweet button to your site will improve SEO and social media positioning simultaneously, driving twice the traffic as SEO strategies and Facebook and Twitter pages alone.
– Rachel Berkowitz, Business Development