March 22nd, 2013
When Facebook rolled out its News Feed in 2006, it redefined the way users interacted with its site, transforming its homepage into a stream of timely, personalized updates powered by users’ individual social networks.
Nowadays, it’s hard to imagine a Facebook that doesn’t organize and present your networks’ updates in a digestible, magazine-like manner. Not only does the News Feed deliver curated content for Facebook users, but it also allows businesses with Facebook Pages to increase the visibility of their updates.
Earlier this month, Facebook announced some changes to its News Feed, which point to an emphasis on visual content and make personal curation easier than ever before. As the News Feed’s user experience continues to evolve, businesses need to know how to adapt their Facebook presence and content to optimize for brand engagement.
To give businesses a better understanding of the redesigned News Feed, we’ve outlined some significant changes and what they mean for companies:
Read the complete post »
Tags: content, facebook, news feed, share plugins, social data, social graph, Social Identity, Social Infrastructure, thought leadership, user engagement
Posted in Facebook, Thought Leadership | 1 Comment »
March 20th, 2013
Social data has undoubtedly become one of the most important metrics in marketing today. However, a recent study by eMarketer indicates that a large gap exists between the relevancy of social data to marketing today and what marketers actually understand about social analytics. According to the report, 53 percent of marketers plan to make greater use of real-time data in 2013. Despite this, many marketing professional with years of experience in the industry are still in a bind over just how this wealth of information can and should be used to increase conversions and drive user engagement.
As social data continues to grow in volume and prominence, it’s increasingly important for marketers to effectively leverage it to improve best practices and foster customer relationships. Because ultimately, what’s the use in having lots of user data if you can’t use it to benefit your business?
To shed some light on this subject, we’ve boiled Social Data 101 down to three points to give readers a more holistic understanding of exactly what social data is and how it can be used:
Read the complete post »
Tags: Authentication, big data, social data, social graph, Social Identity, Social Infrastructure, Social Login, Social Network, Social Plugins
Posted in Thought Leadership | 1 Comment »
March 19th, 2013
Last week, South by Southwest conference goers flocked to the Gigya Grill for our panel discussion, “Social Marketing Confessions: Leading Brands Discuss What Has and Hasn’t Worked.” Altimeter Group’s Jeremiah Owyang moderated a fascinating discussion with representatives from some of the largest enterprises in the world including: Richard Margetic of Dell, Danny Green of Turner Networks, Susan Borst of IAB, Adam Naide of Cox Communications and Tim Kraus of Quiznos.
Read the complete post »
Posted in SXSW, Thought Leadership | No Comments »
March 13th, 2013
With SXSWi a day behind us, we’d like to take some time to thank everyone who came out to Gigya Grill and helped make it a smashing success. We hope you had a blast, stuffed your belly full, and established some valuable connections.
To wrap up a jam-packed four days of networking (and, of course, partying!), here are some highlights from Gigya Grill:
Co-Founder & President Rooly Eliezerov engages with Gigya Grill attendees.
Read the complete post »
Tags: gigya grill, sxsw, sxsw 2013, sxswi
Posted in News, SXSW | No Comments »
March 7th, 2013
What happens when you gather the smartest, most talented leaders from top enterprises around the world at the biggest tech gathering of the year and get them mingling over food and drinks?
Two words: Gigya Grill.
As SXSWi kicks off today, we’re excited to set the stage for some of the biggest names in tech and marketing to connect over beers and bites at Gigya Grill.
Read the complete post »
Tags: company news, gigya grill, sxsw, sxsw 2013
Posted in News, SXSW | No Comments »
February 13th, 2013
Sometimes, with work, the chemistry just isn’t there. Gigya wants to change that.
We’re offering a call to arms for disillusioned workers and job seekers alike to apply to work with us.
In the spirit of Valentine’s Day, Gigya asks you to consider breaking up with your job. We all know you’ve been considering it for a while. Why not take the plunge now and come work with a company that’ll love you back?
To prove that we aren’t just talk, we hosted an event in the heart of the Financial District of San Francisco on Valentine’s Day. Free crème brûlée, live music, and Gigya staffers were on site to woo and mingle with prospective Gigyans.
The sparks were definitely flying, to say the least.
Read the complete post »
Tags: break up with your job, Gigya, hiring, job openings, recruiting, valentine's day, work events, work with us
Posted in News | 4 Comments »
February 6th, 2013
Imagine this: It’s Friday evening and you’re making last-minute dinner plans with friends. Tired of your usual local spots, you type the following query into the search bar: “fun restaurants nearby.” The search pulls up a list of restaurants within a 10-mile radius of your current location, sorted by the number of likes and check-ins from your social network.
Facebook’s new Graph Search aims to do exactly that–make online search personal.
The implications of Graph Search for users are clear: Facebook members will soon gain access to a searchable database of their friends’ interests and whereabouts. However, the initial impact of Graph Search on businesses is often not so obvious.
Below are a few ideas about what Graph Search means for businesses:
Read the complete post »
Tags: ecommerce, facebook, graph search, search engines, SEO, social data, social graph, Social Infrastructure, Social Network, Social Plugins, social search, Social Sharing
Posted in Thought Leadership | 2 Comments »
January 31st, 2013
Earlier this week, we wrote about the value of respecting user privacy laws and dispensed a few tips on how businesses can establish customer trust. Continuing the theme of data privacy, we’re looking at two companies that ran into privacy violations in the past to glean insights on how businesses can avoid similar mistakes and better communicate a commitment to transparency and integrity when handling users’ data.
Even in an age where users purposefully store and share personal photographs on Instagram, post life updates in real-time on Twitter, and announce wedding engagements over Facebook, data privacy is still a subject of much contention and controversy. When using social data to better understand their users, businesses walk a fine line between leveraging this data to create personalized online experiences and respecting their users’ privacy. By investigating companies that have failed to protect and use social data with discernment in the past, businesses can learn to become more responsible with the information entrusted to them.
Read the complete post »
Tags: Authentication, Best Practices, business, data privacy, data sharing, Gigya, identity, instagram, path, security breach, social data, Social Identity, Social Login, user data, user trust
Posted in Thought Leadership | No Comments »
Gamification: Real Results, Not Hype – Infographic
March 26th, 2013With gamification, both parties win: users have a good time engaging in some friendly competition over your web properties, and businesses get value from these returning customers as they spend more time interacting with the website and sharing their actions across their social networks.
To show just how gamification impacts online user behavior, we’ve pooled data from thousands of Gigya implementations last year. The results? Websites with gamification experienced a 29 percent increase in site actions overall.
The infographic below breaks the data down and settles the question once and for all: gamification isn’t all fun and games. Well, only in the literal sense, at least.
Read the complete post »
Tags: comments, Gamification, Infographic, Share Plugin, social data, Social Plugins, user engagement
Posted in Research, Thought Leadership, Tools | 1 Comment »