PCWorld is seeing positive results in new user registrations and social referral traffic with Gigya’s social login and sharing plugins. Social login makes it easy for readers on PCWorld to create an account, enabling them to register and sign-in with a social identity from Facebook, Twitter, Yahoo, Google, or LinkedIn. Additionally, Gigya’s share bar gives connected users and visitors an easy way to share articles with friends, and helps drive word-of-mouth traffic back to pcworld.com.
Gigya’s social plugins are proving to be effective for PCWorld. After implementing social login, new registrations increased by about 40%, and the Gigya Share Bar is effectively spreading word-of-mouth to multiple social networks and driving high-quality traffic to pcworld.com.
For a more detailed story, you can download the PCWorld case study here: Download PDF.