Tag Archives: Authentication
We’ve already espoused the benefits of social data, but it’s just as important for the businesses handling this data to understand how to use it responsibly. In other words, social data is only as valuable as a business’s ability to properly leverage it, which means respecting users’ rights and delivering value to socially registered customers.
Because of the sensitive nature of social data, it’s crucial for businesses to practice discernment and integrity while handling users’ information. To boil it down, here are some tips businesses should follow to handle users’ data like a PRO:
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are more likely to purchase products. Social login also gives businesses access to an accurate database of their customers’ preferences, backgrounds, and contact information, which can be leveraged for targeted marketing campaigns.
Other benefits of social login include increased account registrations, increased return on advertising spend, and reduced support costs.
The impact of social login for businesses is invaluable. But we’ll let the numbers speak for themselves. See the following infographic for a closer look at how social login impacts any digital marketing strategy:
Social data has undoubtedly become one of the most important metrics in marketing today. However, a recent study by eMarketer indicates that a large gap exists between the relevancy of social data to marketing today and what marketers actually understand about social analytics. According to the report, 53 percent of marketers plan to make greater use of real-time data in 2013. Despite this, many marketing professional with years of experience in the industry are still in a bind over just how this wealth of information can and should be used to increase conversions and drive user engagement.
As social data continues to grow in volume and prominence, it’s increasingly important for marketers to effectively leverage it to improve best practices and foster customer relationships. Because ultimately, what’s the use in having lots of user data if you can’t use it to benefit your business?
To shed some light on this subject, we’ve boiled Social Data 101 down to three points to give readers a more holistic understanding of exactly what social data is and how it can be used:
Earlier this week, we wrote about the value of respecting user privacy laws and dispensed a few tips on how businesses can establish customer trust. Continuing the theme of data privacy, we’re looking at two companies that ran into privacy violations in the past to glean insights on how businesses can avoid similar mistakes and better communicate a commitment to transparency and integrity when handling users’ data.
Even in an age where users purposefully store and share personal photographs on Instagram, post life updates in real-time on Twitter, and announce wedding engagements over Facebook, data privacy is still a subject of much contention and controversy. When using social data to better understand their users, businesses walk a fine line between leveraging this data to create personalized online experiences and respecting their users’ privacy. By investigating companies that have failed to protect and use social data with discernment in the past, businesses can learn to become more responsible with the information entrusted to them.