Today, we’re excited to introduce a new blog feature that places the spotlight on our awesome customers. Every week, many Gigya customers launch innovative and beautifully designed social features on their sites and apps. We want to highlight these implementations, because they make the web a more interesting place, and we’re extremely proud to say that Gigya is powering the social infrastructure behind them.
To kick it off, we wanted to call out The Independent, Britain’s leading news source. The Independent uses Gigya’s Reactions and Comments plugins to provide visitors with meaningful social experiences on Independent Voices, the editorial section of their website. We’d like to thank Jack Riley, Head of Digital Audience & Content Development at The Independent, for taking the lead on this initiative. Below you can find screenshots and detailed descriptions about their social integration.
Gamification: Real Results, Not Hype – Infographic
Tuesday, March 26th, 2013With gamification, both parties win: users have a good time engaging in some friendly competition over your web properties, and businesses get value from these returning customers as they spend more time interacting with the website and sharing their actions across their social networks.
To show just how gamification impacts online user behavior, we’ve pooled data from thousands of Gigya implementations last year. The results? Websites with gamification experienced a 29 percent increase in site actions overall.
The infographic below breaks the data down and settles the question once and for all: gamification isn’t all fun and games. Well, only in the literal sense, at least.
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Tags: comments, Gamification, Infographic, Share Plugin, social data, Social Plugins, user engagement
Posted in Research, Thought Leadership, Tools | 1 Comment »