Tag Archives: ecommerce
The concept of digital identity has evolved significantly over the last 15 years. Though traditional registration forms that require usernames, email addresses, and passwords are still mainstays across the Internet, we’ve also seen the proliferation of simpler, more modern methods of authentication.
Social login, for example, has been widely adopted by both businesses and consumers. Allowing users to verify their identities and log in to websites and mobile applications using existing profiles … Keep reading
Consumers today are inundated with marketing-related stimuli. From display advertising and email newsletters to push notifications and sponsored posts on social media, the average consumer sees nearly 250 marketing messages daily, and probably doesn’t notice half of them despite the exposure (Fluid Drive Media).
With so much information constantly fighting for consumer mindshare, it’s easy to see how any business’s messages could simply get lost in the shuffle. … Keep reading
As the digital landscape continues to evolve at a rapid pace, so do the expectations of online customers. With the explosion and convenience of mobile commerce and omni-channel shopping experiences, purchase behaviors have shifted.
In order to keep up with consumer demand for quick and painless online shopping flows, businesses must change the ways in which they interact with customers on an individualized level to prevent a decrease in conversions.
Let’s … Keep reading
Running an ecommerce business these days is no easy feat. With such a low barrier to entry, competition can be fierce, and your goals need to expand beyond simply getting consumers to make that purchase: You also need to gain their long-term trust and nurture their loyalty with personalized, relevant shopping experiences.
To help you stay one step ahead of the pack, we’ve compiled some stats that speak to the future of … Keep reading
Long ago, companies recognized the importance of effectively managing employee identities, data and permissions to help streamline company processes and protect valuable business assets.
Over the past 5-10 years, the rise of ecommerce, social networks, mobile and connected devices has created the need for businesses to develop an external identity access management (IAM) strategy to keep up with the flood of identity data being created as consumers connect across channels. Unprepared … Keep reading
Consumers care about privacy, but they’re also willing to share personal information with brands – as long as they get something in return. A recent Accenture survey found that 49 percent of consumers said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers.
However, “relevant offers” does not mean having the pair of shoes … Keep reading
As summer comes to an end, most retailers are gearing up for the busiest (and most lucrative) part of the year – the holidays.
Earning your customers’ business means having a strong grasp on the ever-changing eCommerce landscape. To point your business in the right direction, below are some stats to keep in mind, along with key takeaways and recommended courses of action.
32% of online purchases are made over mobile.
As smartphone … Keep reading
Natura is the largest cosmetics and personal care company in Brazil. With a passion for connecting consumers through the power of wellness and beauty, Natura’s network of products and consultants now touches nearly 60% of Brazilian homes each year. Its new social commerce site, rede.natura.net, is currently available to consumers in the state of São Paulo.
Challenge: Scaling the Sales Process to Accelerate… Keep reading
This blog post was co-authored with Kate Lowry, Channel & Customer Marketing Manager at Listrak. Listrak provides retailers access to shopper insights that enable them to power dynamic, omni-channel campaigns.
Trying to reach your customers through email can often times feel like shouting into a deep, dark well. Your message is loud and clear, yet it’s impossible to guess who’s at the receiving end or if anyone is even listening to … Keep reading
Retaining a large, loyal customer base is essentially the equivalent of achieving jedi master status in the ecommerce world. The businesses that actually have it right are far, few, and notorious for their dominance in the space — Amazon, Zappos.com, and Apple might be some companies that come to mind for most.
To help businesses gain a better understanding of what goes into an effective marketing strategy that breeds loyalty, we’ll … Keep reading