Tag Archives: ecommerce
Founded in 1948, DICK’S Sporting Goods is a leading sports and fitness specialty omni-channel retailer that focuses on helping and inspiring customers to achieve their personal bests through quality products and knowledgeable service.
Challenge: Connecting Consumers Across Channels and Devices
The holiday season inspired DICK’S Sporting Goods to create a more personal, omni-channel shopping experience to boost referral traffic and drive shopping cart conversions.… Keep reading »
When was the last time you made a large purchase without researching the brand’s website first? What about checking online product reviews? Or consulting your social network?
The traditional, straightforward shopping experience as we know it is quickly becoming extinct. The rapid growth of ecommerce, mobile devices and social media has officially repaved the path to purchase in just a few short years, and brands looking to stay relevant better start making moves to identify and engage consumers across channels.… Keep reading »
This blog post was co-authored with our NEXUS partner, SapientNitro. SapientNitro is an interactive marketing, creative design, & technology services agency.
According to research by digital agency SapientNitro, today’s consumers shop in increments, moving seamlessly from one digital destination to the next and grabbing “snackable” bits of intel along the way to help inform their purchasing decisions.… Keep reading »
While retailers zero in on driving customer acquisition and celebrate as new orders roll in, they often overlook a goldmine left sitting in the shadows of order confirmation: average transaction value (ATV). ATV may not be a priority KPI for many retailers, but it is a forgotten opportunity to significantly impact revenue goals and maximize business value.… Keep reading »