Imagine this: It’s Friday evening and you’re making last-minute dinner plans with friends. Tired of your usual local spots, you type the following query into the search bar: “fun restaurants nearby.” The search pulls up a list of restaurants within a 10-mile radius of your current location, sorted by the number of likes and check-ins from your social network.
Facebook’s new Graph Search aims to do exactly that–make online search personal.
The implications of Graph Search for users are clear: Facebook members will soon gain access to a searchable database of their friends’ interests and whereabouts. However, the initial impact of Graph Search on businesses is often not so obvious.
Below are a few ideas about what Graph Search means for businesses: