Tag Archives: ecommerce

How to Optimize Your Email Marketing Strategy with Data

This blog post was co-authored with Kate Lowry, Channel & Customer Marketing Manager at Listrak. Listrak provides retailers access to shopper insights that enable them to power dynamic, omni-channel campaigns.

Trying to reach your customers through email can often times feel like shouting into a deep, dark well.… Keep reading »

Beyond The Purchase Funnel: How to Foster Customer Retention

Retaining a large, loyal customer base is essentially the equivalent of achieving jedi master status in the ecommerce world. The businesses that actually have it right are far, few, and notorious for their dominance in the space — Amazon, Zappos.com, and Apple might be some companies that come to mind for most.… Keep reading »

3 Trends Shaping eCommerce – A Summary of eMarketer’s Social Commerce Roundup

Earlier this month, eMarketer released a summary of the current state of social commerce, titled the “eMarketer Social Commerce Roundup.” The report provides valuable insight into social commerce today and offers suggestions for marketers looking to stay ahead of the pack.… Keep reading »