Tag Archives: ecommerce
When was the last time you made a large purchase without researching the brand’s website first? What about checking online product reviews? Or consulting your social network?
The traditional, straightforward shopping experience as we know it is quickly becoming extinct. The rapid growth of ecommerce, mobile devices and social media has officially repaved the path to purchase in just a few short years, and brands looking to stay relevant better start making moves to identify and engage consumers across channels.… Keep reading »
This blog post was co-authored with our NEXUS partner, SapientNitro. SapientNitro is an interactive marketing, creative design, & technology services agency.
According to research by digital agency SapientNitro, today’s consumers shop in increments, moving seamlessly from one digital destination to the next and grabbing “snackable” bits of intel along the way to help inform their purchasing decisions.… Keep reading »
While retailers zero in on driving customer acquisition and celebrate as new orders roll in, they often overlook a goldmine left sitting in the shadows of order confirmation: average transaction value (ATV). ATV may not be a priority KPI for many retailers, but it is a forgotten opportunity to significantly impact revenue goals and maximize business value.… Keep reading »
Modern consumers are sharing more personal information than ever before, and expecting more relevant user experiences in return. Social identity is increasingly shaping the e-tail landscape and quickly becoming the key to generating shopping cart conversions and lifetime customer value.… Keep reading »