Tag Archives: ecommerce
The following blog post was co-authored with Kelly Cooper of ShopIgniter, a social performance marketing platform that enables digital marketers to reach and convert their social and mobile consumers. Kelly oversees the social media presence, blog, search engine optimization, website and paid search initiatives at ShopIgniter. … Keep reading »
Picture this: a consumer who is in the market for a new purse walks into her local retailer and is faced with two choices – a $500 Coach bag and a $50 unbranded purse. While quality or design may very well be the deciding factor, most people will agree that it would be easier for her to choose the $50 bag.… Keep reading »
Today we’re proud to feature guest blogger Michael Bird, Director of Digital Strategy at Social Garden. In this post, Michael delves into social media’s impact on SEO, social commerce, and advertising.
Social media is not only here to stay, it is literally changing the web as we know it.… Keep reading »
We’ve all done it: you fill our virtual shopping cart to the brim with goodies, only to come face to face with the payment details page and…poof! You’re gone. To put it in perspective, major analyst studies conducted over the past 7 years have recorded an accumulative average shopping cart abandonment rate of over 67% (Baymard).… Keep reading »