Posts Tagged ‘Facebook Connect’

Applying Social Technologies – Part 1

Monday, July 6th, 2009

How publishers and advertisers can use Facebook Connect, MySpaceID, Sign in with Twitter and OpenID to Increase Registrations, Traffic and Engagement

Social networks and features, from Facebook and Twitter to activity feeds and status updates, have changed forever how consumers use the Web, challenging publishers and advertisers with “destination” websites to find ways to remain relevant to core users as well as engage and grow new audiences. Rather than a challenge of content innovation, the challenge instead centers on how to improve user experience in light of how people are using the web today. From News to eCommerce to Entertainment, almost any site can better engage and grow its audience by creating a user-centric and social experience, one that makes use of newly available technologies to enable a more accessible, personalized, engaging and ultimately shareable experience.

If you have a website and want to better understand Facebook Connect, MySpaceID, Social Login with Twitter and OpenID; why it makes sense to add authentication and social functionality using these providers; or how new services can help simplify the implementation and management process, this series is for you. From increasing user registrations to enabling rich social features, many tools and services are available today to help publishers successfully evolve their user experience. This blog series will touch on the key trends dictating this evolution; introduce, define and provide guidelines for using the key social technologies available today; show case-study examples of how industry leaders are already using these technologies to redefine what it means to provide a great user experience on the web; and show how new services can make implementation easier than ever.

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