When Facebook rolled out its News Feed in 2006, it redefined the way users interacted with its site, transforming its homepage into a stream of timely, personalized updates powered by users’ individual social networks.
Nowadays, it’s hard to imagine a Facebook that doesn’t organize and present your networks’ updates in a digestible, magazine-like manner. Not only does the News Feed deliver curated content for Facebook users, but it also allows businesses with Facebook Pages to increase the visibility of their updates.
Earlier this month, Facebook announced some changes to its News Feed, which point to an emphasis on visual content and make personal curation easier than ever before. As the News Feed’s user experience continues to evolve, businesses need to know how to adapt their Facebook presence and content to optimize for brand engagement.
To give businesses a better understanding of the redesigned News Feed, we’ve outlined some significant changes and what they mean for companies: