Posts Tagged ‘Gigya’
Friday, April 5th, 2013
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are more likely to purchase products. Social login also gives businesses access to an accurate database of their customers’ preferences, backgrounds, and contact information, which can be leveraged for targeted marketing campaigns.
Other benefits of social login include increased account registrations, increased return on advertising spend, and reduced support costs.
The impact of social login for businesses is invaluable. But we’ll let the numbers speak for themselves. See the following infographic for a closer look at how social login impacts any digital marketing strategy:
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Tags: Authentication, Gigya, registration, social data, Social Identity, Social Infrastructure, Social Login, Social Network, Social Plugins, SSO, user engagement
Posted in Research, Thought Leadership, Tools | No Comments »
Wednesday, February 13th, 2013
Sometimes, with work, the chemistry just isn’t there. Gigya wants to change that.
We’re offering a call to arms for disillusioned workers and job seekers alike to apply to work with us.
In the spirit of Valentine’s Day, Gigya asks you to consider breaking up with your job. We all know you’ve been considering it for a while. Why not take the plunge now and come work with a company that’ll love you back?
To prove that we aren’t just talk, we hosted an event in the heart of the Financial District of San Francisco on Valentine’s Day. Free crème brûlée, live music, and Gigya staffers were on site to woo and mingle with prospective Gigyans.
The sparks were definitely flying, to say the least.
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Tags: break up with your job, Gigya, hiring, job openings, recruiting, valentine's day, work events, work with us
Posted in News | 4 Comments »
Thursday, January 31st, 2013
Earlier this week, we wrote about the value of respecting user privacy laws and dispensed a few tips on how businesses can establish customer trust. Continuing the theme of data privacy, we’re looking at two companies that ran into privacy violations in the past to glean insights on how businesses can avoid similar mistakes and better communicate a commitment to transparency and integrity when handling users’ data.
Even in an age where users purposefully store and share personal photographs on Instagram, post life updates in real-time on Twitter, and announce wedding engagements over Facebook, data privacy is still a subject of much contention and controversy. When using social data to better understand their users, businesses walk a fine line between leveraging this data to create personalized online experiences and respecting their users’ privacy. By investigating companies that have failed to protect and use social data with discernment in the past, businesses can learn to become more responsible with the information entrusted to them.
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Tags: Authentication, Best Practices, business, data privacy, data sharing, Gigya, identity, instagram, path, security breach, social data, Social Identity, Social Login, user data, user trust
Posted in Thought Leadership | No Comments »
Tuesday, October 18th, 2011
Pepsi, one of the largest consumer brands in the world, has been getting serious about social and about engaging its millions of loyal customers via social channels. Today, we’re incredibly excited to announce that Pepsi has launched a robust community platform powered by Gigya’s social technology that will allow fans of Fox’s “The X-Factor” to interact, compete and share with their friends and other fans. The platform, called Pepsi SoundOff, leverages APIs from Gigya’s social suite including Social Login, Comments Plugin and Gamification and offers users a complete on-site social experience. Visitors who go to www.pepsisoundoff.com are instantly able to become a part of the community by making comments, sharing those comments to Facebook and Twitter and then gaining fans in a gamified environment.
As soon as a user signs in with her social ID via Gigya’s Social Login, she accrues “caps” which act similarly to badges and rewards users with social standing in the larger community. The more a user engages with the site and shares back to her social network, the more caps she receives. Users can also “fan” each other’s comments, boosting social standing on the site as visualized in the community “In the Spotlight” leaderboard and by their ranking category (such as “Pledge”, “Curator”, “Veteran”).
Pepsi SoundOff is easily one of the best implementations that Gigya has ever done and we can’t wait to see how fans of The X-Factor take to this new community platform. Congratulations to the Pepsi Co. team for creating such a fantastic on-site social experience using Gigya’s APIs.
Tags: Gamification, Gigya, Pepsi
Posted in News, Partners | No Comments »
Wednesday, October 12th, 2011
As some of you may have heard, PayPal has just introduced a new commerce identity service at the X.commerce Innovate Developer Conference 2011 that will allow web users to login to participating retail sites with their PayPal credentials. We’re proud to announce that Gigya is partnering with PayPal and X.commerce to offer PayPal Access to our clients via Gigya’s Social Login Plugin and API. PayPal Access offers a unique and secure way for ecommerce sites to reduce shopping cart abandonment and lift sales. With PayPal Access implemented via Gigya, shoppers can simply login to retailer sites using their PayPal usernames and passwords and make purchases without needing to re-enter their PayPal credentials.
PayPal offers its merchants and consumers an unparalleled level of security and convenience as a payment method. And as an identity service, PayPal Access has enormous potential to improve the user checkout experience while simultaneously helping retailers increase conversions by eliminating friction points in the transaction process. PayPal Access is currently available to retailers worldwide and will be offered through Gigya Social Login shortly. For more information on PayPal Access, check out the PayPal Blog.
Tags: Access, Gigya, Paypal, Social Login
Posted in News | 2 Comments »
Friday, June 10th, 2011
For the first time ever, Comedy Central is bringing the best of Bonnaroo stand-up straight to fans, via a live, digital-only event on June 12, 2011. The live coverage will feature performances from top comedians such as Lewis Black, Donald Glover, Eugene Mirman, Cheech Marin and more.
Comedy Central has teamed up with Gigya to provide fans with a way to chat with one another during the event. With Gigya’s Live Chat Plugin, fans will be able to chat by logging in using an existing Facebook or Twitter identity. Once connected, users have the choice to toggle between friends and the rest of the Comedy Central community. Connected users will also have the option to post chat messages to social feeds and encourage friends to watch and laugh with them.
To watch live coverage of the event, and checkout Gigya’s live chat technology in action, visit Comedy Central’s Bonnarroo page on Sunday June 12th @ 6 P.M. EST: http://www.comedycentral.com/shows/bonnaroo/index.jhtml
Tags: Bonnarroo, Comedy Central, Gigya, Live Chat
Posted in Partners | 1 Comment »
Thursday, June 2nd, 2011
We are proud to announce full support for
Google’s +1 button beginning Monday, June 6th. As the leader in making sites social, we are committed to always offering the latest social technologies in the ever-changing social landscape. Gigya clients now have the option to add the Google +1 button to their website via the Gigya Share Bar.
Background on +1
Google’s +1 button is similar to Facebook’s “Like” button in that it enables users to give a stamp of approval on site content with a single click. Significantly, Google is taking into account the +1 button within its search algorithm. This means that the more users click +1 on your site, the more likely your content will be to show up in search results.
Integrating the +1 Button
With Gigya’s Share Plugin, adding Google’s +1 button to any website is as easy as checking a box. Once the button is integrated, users will be able to click +1 to recommend products, articles, videos or other content to friends. To learn more about how to integrate Google’s new +1 functionality, contact a Gigya representative today by emailing us at support@gigya.com, or give us a call at 650-353-7230.
Tags: +1, Gigya, Google, Share Bar
Posted in News | 1 Comment »
Friday, May 13th, 2011
Watch a demo of Gigya’s social live chat plugin in action from the iVillage Royal Wedding Coverage.
iVillage is the largest content-driven community for women online reaching 30 + million unique visitors per month (comScore).
Tags: Chat, Gigya, ivillage, royal wedding, Social
Posted in Partners | 1 Comment »
Thursday, May 12th, 2011
PCWorld is seeing positive results in new user registrations and social referral traffic with Gigya’s social login and sharing plugins. Social login makes it easy for readers on PCWorld to create an account, enabling them to register and sign-in with a social identity from Facebook, Twitter, Yahoo, Google, or LinkedIn. Additionally, Gigya’s share bar gives connected users and visitors an easy way to share articles with friends, and helps drive word-of-mouth traffic back to pcworld.com.
Gigya’s social plugins are proving to be effective for PCWorld. After implementing social login, new registrations increased by about 40%, and the Gigya Share Bar is effectively spreading word-of-mouth to multiple social networks and driving high-quality traffic to pcworld.com.
For a more detailed story, you can download the PCWorld case study here: Download PDF.
Tags: Gigya, PCWorld, Social Login
Posted in Partners | 1 Comment »
Friday, May 6th, 2011
Coca-Cola’s 125th anniversary is tomorrow, and to celebrate Coca-Cola is inviting fans from all across the world to tune in to live streaming performances from One Night Only, Natasha Bedingfield, Ne-Yo, K’Naan, Kelly Clarkson, and more. From 12p.m. EST – 4p.m. EST Coke fans will be able to tune in to Coca-Cola’s YouTube channel to watch live performances and chat with fellow fans around the world.
Live chat for the event is hosted by Gigya, and allows users to join the conversation by logging in with a social identity from Facebook, Twitter, Live Messenger, or Google. Once signed in, users have the option to post chat messages to social feeds and encourage friends to join in on the celebration. This also marks the first time that Gigya’s Social Live Chat Plugin will be featured in a YouTube live streaming event.
Tags: Coke, Gigya, Social Live Chat
Posted in Partners | No Comments »
