iVillage is the largest content-driven community for women online reaching 30 + million unique visitors per month (comScore).
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On the day of the Royal Wedding of William & Kate, iVillage hosted a community event powered by Gigya’s Live Chat Plugin. During NBC’s live coverage of the wedding, some of iVillage’s favorite celebrities and pundits shared the experience and their thoughts real-time with iVillage members. Everyone who registered with iVillage using a social network identity from Facebook, Twitter or Yahoo could easily join in on the fun and share their opinions of the ceremony and more.
But what were they actually talking about?
We combed the chat logs from the event and created the word cloud below. The most-mentioned words in the chat from iVillage members or celebrities appear as the largest words, less frequent terms are the smaller ones. Turns out this wedding is not much different than most – it’s all about the bride!