Posts Tagged ‘OpenID’

Messenger Connect: A New Tool for Worldwide Social Distribution (Whitepaper)

Tuesday, December 7th, 2010

Earlier this year, Microsoft unveiled a comprehensive activity stream architecture for Windows Live. This activity stream (sometimes called “Messenger social updates”) flows throughout popular PC, web and mobile phone services such as Messenger, Outlook, MSN and the new Windows Phone 7. This means activities sent to this newsfeed have the potential of surfacing where some of the most meaningful social interactions are taking place on a monthly basis:

  • There are more than 500 million active Windows Live IDs
  • Messenger has more than 298 million active accounts worldwide
  • Hotmail has more than 359 million active accounts worldwide
  • Windows Live Messenger climbed to #2 worldwide in total daily active users connecting to Facebook
  • the Messenger iPhone client has been installed millions of times
  • Windows Live activities flow to the “People Hub” of the new Windows Phone 7

As a site owner, allowing users to share activities from your site to the Windows Live activity stream represents a new opportunity in social distribution. It lets you connect your application to potentially hundreds of millions of Windows Live users and their devices. It’s hard to understate the value of tapping into a pipeline to such an enormous number of people.

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Posted in News, Partners, Thought Leadership, Tools | 1 Comment »

This week at the Internet Identity Workshop @IIW

Friday, November 5th, 2010

It was an interesting several days of discussions at the IIW this week in Mountain View.  The event brought together individuals who have been passionate about driving user-centric identity for many years, as well as some of the newer players in the space who bring a more corporate perspective, trying to balance business model with user control.

At a high level, there was much continued discussion on the concept personal data stores (PDSs) which would be completely controlled by the End User and fully portable.  Two key challenges remain with this vision: 1) the major identity providers who have the critical mass of users and data, such as Facebook, Twitter, Yahoo, Google, PayPal, etc., are not (yet) interoperable or provide the End User a “copy” of their data, and 2) there is no obvious business model for PDSs that doesn’t include these providers.

At a more technical level, our team had the following key takeaways:

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Social Commerce: The Path Forward

Friday, November 5th, 2010

By Liza Hausman, VP, Marketing

On the heels of Altimeter’s Rise of Social Commerce Event, Lora Cecere, Jeremiah Owyang and gang have published their synthesis of where social commerce is now, and where it is going.  They introduce the new digital consumer where: “Trust in big brands is low.  Consumers want confidence in what they buy from friends, and insight from their community.”  While their interviews and quantitative research with social pioneers: manufacturers, retailers, consultants and technology providers (including Gigya) in the retail space surfaced a wide ranging list of goals and definitions, the team has summarized the path forward in four key stages, illustrated in the following graphic:

The research also found that different sub-segments are at different stages, and progressing at different rates.

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All About Mobile: Notes from Day 1 #xinnovate PayPal X 2010

Wednesday, October 27th, 2010

Tim O’Reilly posed a great question tonight: What kind of backend does it take to make all this magic happen?  What should you think about when you hear the terms Mobile, Local, Social?   PayPal X and an ecosystem of developers started a conversation to answer that today.

Gigya is part of this conversation. Specifically we are presenting PayPal Identity Services on Stage with PayPal’s Ashish Jain at 3pm PST tomorow (Wednesday 10/27) – come say hello to Dave, Patrick and Brian if you’re there.

So what happened today?

To start, here are some of the headlines written today about the key announcements and some commentary:

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Posted in News, Partners | 2 Comments »

Applying Social Technologies – Part 1

Monday, July 6th, 2009

How publishers and advertisers can use Facebook Connect, MySpaceID, Sign in with Twitter and OpenID to Increase Registrations, Traffic and Engagement

Social networks and features, from Facebook and Twitter to activity feeds and status updates, have changed forever how consumers use the Web, challenging publishers and advertisers with “destination” websites to find ways to remain relevant to core users as well as engage and grow new audiences. Rather than a challenge of content innovation, the challenge instead centers on how to improve user experience in light of how people are using the web today. From News to eCommerce to Entertainment, almost any site can better engage and grow its audience by creating a user-centric and social experience, one that makes use of newly available technologies to enable a more accessible, personalized, engaging and ultimately shareable experience.

If you have a website and want to better understand Facebook Connect, MySpaceID, Social Login with Twitter and OpenID; why it makes sense to add authentication and social functionality using these providers; or how new services can help simplify the implementation and management process, this series is for you. From increasing user registrations to enabling rich social features, many tools and services are available today to help publishers successfully evolve their user experience. This blog series will touch on the key trends dictating this evolution; introduce, define and provide guidelines for using the key social technologies available today; show case-study examples of how industry leaders are already using these technologies to redefine what it means to provide a great user experience on the web; and show how new services can make implementation easier than ever.

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Posted in Thought Leadership | 2 Comments »