It was a big week for the publisher ecosystem. Both the IAB Leadership Summit and PaidContent.org took on the big questions facing the publishing and advertising ecosystem. It was great to see so many great folks from both publishers and technology providers, @IAB put on the best event to date, Randall, Lisa, Phil et al put together an agenda which kept people engaged until the close yet encouraged networking – a delicate balance. A big thanks as well to Jeff Britt and the team at PaidContent.
The IAB Leadership Summit, in the midst of Do Not Track intiatives, took on the question of data vs. people, which was reframed by Babycenter’s Tina Sharkey as data “and” people but as Bowen Dwelle of Admonsters says should have been “Data is Awesome” given the mood at the event.