Tag Archives: #rsc10

Social Commerce: The Path Forward

On the heels of Altimeter’s Rise of Social Commerce Event, Lora Cecere, Jeremiah Owyang and gang have published their synthesis of where social commerce is now, and where it is going.  They introduce the new digital consumer where: “Trust in big brands is low.  Consumers want confidence in what they buy from friends, and insight from their community.”  While their interviews and quantitative research with social pioneers: manufacturers, retailers, consultants and technology providers (including … Keep reading →

Shop.org Summit + Rise of Social Commerce (#rsc10) = The Future of Social Shopping

Two major events over the past few weeks focused their agendas on the future of retail: Shop.org's Annual Summit and the Altimeter Group's Rise of Social Commerce. Here are some of the key trends that emerged and our takeaways: Trend #1: Seamless experiences across platforms Trend #2: Personalization Trend #3: Game mechanics driving loyalty and rewards programs Trend #4: Optimization