Tag Archives: #rsc10

Social Commerce: The Path Forward

On the heels of Altimeter’s Rise of Social Commerce Event, Lora Cecere, Jeremiah Owyang and gang have published their synthesis of where social commerce is now, and where it is going.  They introduce the new digital consumer where: “Trust in big brands is low.  Consumers want confidence in what they buy from friends, and insight from their community.”  While their interviews and quantitative research with social pioneers: manufacturers, retailers, consultants and technology providers (including … Keep reading

Shop.org Summit + Rise of Social Commerce (#rsc10) = The Future of Social Shopping

Two major events over the past few weeks focused their … Keep reading