Wondering when to use the Facebook “Like” button on your site and when to use share? You’re not alone. Used together and in the right combination, “Like” and share are powerful tools for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.

Driving referral traffic is the first significant benefit of social sharing, as shared activity, content and products are now pushed to the user’s network of friends, enabling them to discover what’s new and worthwhile with little effort. But sharing technologies have evolved significantly in the last several months, making social sharing a renewed area of focus for most companies. In this whitepaper you’ll learn the best practices for ”Like” and share and how to put them to work for your business.