Tag Archives: Social Network
Traditional marketing tactics are ready for an update. While brands today are sinking huge sums of money and resources into mass, impersonal messaging in the form of TV commercials and celebrity endorsements, consumers are feeling more disconnected than ever from companies trying to win them over with the same old marketing tactics.… Keep reading »
Want to know a surefire way to deplete your business’s resources and time? Invest in poor data. It doesn’t take a data expert to recognize that inaccurate user information only damages your business’s effectiveness and revenue streams. According to IBM, poor data can cost businesses 20-30% of their operating revenue.… Keep reading »
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are more likely to purchase products. Social login also gives businesses access to an accurate database of their customers’ preferences, backgrounds, and contact information, which can be leveraged for targeted marketing campaigns.… Keep reading »
Earlier this quarter, Google sank its teeth deeper into social with the launch of Google+ Sign-in, which allows third-party websites to integrate Google+ as a social registration and login option.
Today, we’re excited to announce that we have integrated the new Google+ Sign-in into Gigya’s Social Login and deployed it across client sites such as AmericanIdol.com (Fox Broadcasting Company).… Keep reading »