Posts Tagged ‘SSO’
Friday, April 5th, 2013
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are more likely to purchase products. Social login also gives businesses access to an accurate database of their customers’ preferences, backgrounds, and contact information, which can be leveraged for targeted marketing campaigns.
Other benefits of social login include increased account registrations, increased return on advertising spend, and reduced support costs.
The impact of social login for businesses is invaluable. But we’ll let the numbers speak for themselves. See the following infographic for a closer look at how social login impacts any digital marketing strategy:
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Tags: Authentication, Gigya, registration, social data, Social Identity, Social Infrastructure, Social Login, Social Network, Social Plugins, SSO, user engagement
Posted in Research, Thought Leadership, Tools | No Comments »
Monday, January 28th, 2013
In commemoration of Data Privacy Day, we’re exploring the implications of social data as both an instrumental marketing tool and a privacy concern for businesses.
As more and more users sign in and input personal data into social networks like Facebook, Twitter, and Google, these sites accumulate mountains of actionable insight into their users’ backgrounds, interests, and purchasing habits. Businesses that tap into this user data can better understand their customers and gain a huge leg up over their competitors.
Sounds like a marketer’s dream, right? There’s a catch: Social data comes hand-in-hand with big responsibility. More specifically, businesses with access to social data must exercise transparency over data usage and make it a priority to uphold users’ privacy rights.
Users are both concerned about their privacy and generally uncomfortable with the idea of handing over personal data to corporations. In the wake of these concerns, it’s increasingly important for businesses to communicate clearly with their online audiences about how their personal information is being stored and leveraged.
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Tags: Authentication, data privacy, data privacy day, digital marketing, facebook, identity, social data, Social Infrastructure, Social Login, Social Network, Social Plugins, social sign-on, SSO
Posted in Thought Leadership | 1 Comment »
Monday, January 28th, 2013
In commemoration of Data Privacy Day, we’re exploring the implications of social data as both an instrumental marketing tool and a privacy concern for businesses.
Trust is paramount for any business looking to establish a loyal customer base. A study from the SDA Bocconi revealed a direct correlation between customer trust, advocacy, and spend.
Below are three simple principles that businesses can live by to establish trust and credibility.
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Tags: Authentication, business, customer trust, data privacy, data privacy day, digital marketing, identity, social data, Social Identity, Social Infrastructure, Social Login, Social Network, SSO, user data
Posted in Thought Leadership | 2 Comments »
Tuesday, May 3rd, 2011
On the day of the Royal Wedding of William & Kate, iVillage hosted a community event powered by Gigya’s Live Chat Plugin. During NBC’s live coverage of the wedding, some of iVillage’s favorite celebrities and pundits shared the experience and their thoughts real-time with iVillage members. Everyone who registered with iVillage using a social network identity from Facebook, Twitter or Yahoo could easily join in on the fun and share their opinions of the ceremony and more.
But what were they actually talking about?
We combed the chat logs from the event and created the word cloud below. The most-mentioned words in the chat from iVillage members or celebrities appear as the largest words, less frequent terms are the smaller ones. Turns out this wedding is not much different than most – it’s all about the bride!
Royal Wedding - What were people saying?
Tags: Gigya, ivillage, royal wedding, SSO
Posted in Partners | No Comments »
Tuesday, April 12th, 2011
Today’s product release included many updates that are the result of customer requests and feedback, input we highly value. To that end, our client services team systematically captures customer feedback, synthesizes it, and channels it to our product development team. We feel lucky to have clients who are so invested in measuring the effectiveness of our products, who generate great ideas, and who bring fresh perspective on how our products apply to a diverse set of industries.
Here are some of the release highlights:
Comments Plugin
- Facebook comments are fully integrated. When comments syndicated from the Gigya Comments Plugin to Facebook receive further comments on Facebook, those additional comments are pulled into the Gigya Comments Plugin on the client site.
- Admins can now set rules for how the system handles comments flagged as inappropriate, enabling automated moderation for multiple flag
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Tags: Social Plugins, SSO
Posted in News | No Comments »
Wednesday, February 16th, 2011
New research from Retail Systems Research finds that all retailers – from “Winners” to “Laggards” – are struggling to keep up with a new environment where mobile and social make larger contributions to online revenues – forcing a shift in priorities for the online channel.
Changing Perceptions and Priorities
Fewer retailers are identifying themselves as purely online-only retailers, and an increasing number of retailers are reporting the inclusion of social networks and mobile sites in their portfolio of channels.
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Tags: ecommerce, Plugins, social commerce, Social Login, SSO
Posted in News, Thought Leadership | 1 Comment »
Tuesday, February 8th, 2011
When it comes to real, authentic identity in a business context, LinkedIn is a force to be reckoned with.
Click Image to Enlarge
Based on data across our B2B clients, we’ve seen LinkedIn’s share of social login grow from 3% in July 2010 to 20% in January 2011. We’re seeing increased adoption of social login on a wide range of B2B sites from financial news sites to industry organizations to software companies.
The Wall Street Journal’s Liz Gannes of AllThingsD published an article about LinkedIn’s footprint in a B2B context, stating “Indeed, people do seem to be separating their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites.” Some of the client data she shared, along with our latest Infographic include LinkedIn’s share of Social Logins for some notable clients including:
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Tags: identity, LinkedIn, Oauth, social sign-on, SSO
Posted in Uncategorized | 17 Comments »
Monday, December 6th, 2010
To further the dialogue and understanding of the Social Graph, Wedbush Equity Analyst Lou Kerner hosted a call on November 30 with several experts on Social and Search, saying ”We believe Social Media and its associated technologies will change the world to a larger degree than is currently appreciated on Wall Street. The Social Graph is an increasingly important element of Social Media, yet it’s not well understood.”
Investor interest in Social business continues to intensify: Wedbush showed that funding of companies in the social space was up 100% in Q4 vs. Q3. Justin Smith noted that 45 Billion new pieces of data about people and the things they care about are being created each month, and asked the question “Who is going to challenge Facebook’s social graph?” David Kirkpatrick says Google will challenge Facebook, the question is where and how given their graph information is located in a variety of places, they don’t have the social expertise in-house and that Bing/Facebook presents a significant challenge.
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Tags: David Kirkpatrick, Efficient Frontier, facebook, Graph API, Inside Facebook, Justin Smith, Open Graph, Social Login, SSO
Posted in Thought Leadership | 1 Comment »
Friday, November 5th, 2010
It was an interesting several days of discussions at the IIW this week in Mountain View. The event brought together individuals who have been passionate about driving user-centric identity for many years, as well as some of the newer players in the space who bring a more corporate perspective, trying to balance business model with user control.
At a high level, there was much continued discussion on the concept personal data stores (PDSs) which would be completely controlled by the End User and fully portable. Two key challenges remain with this vision: 1) the major identity providers who have the critical mass of users and data, such as Facebook, Twitter, Yahoo, Google, PayPal, etc., are not (yet) interoperable or provide the End User a “copy” of their data, and 2) there is no obvious business model for PDSs that doesn’t include these providers.
At a more technical level, our team had the following key takeaways:
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Tags: Gigya, Google, identity, iiw, Oauth, OpenID, Paypal, pds, SSO
Posted in Uncategorized | 1 Comment »
Tuesday, September 21st, 2010
by Liza Hausman
Leading online businesses have big plans for social login. That’s according to the findings of a new research report we released today which was conducted by strategic market research firm Edge 
Research. The report, “The Value of Social Login and the Registered User,” takes a look at the importance of registered users from the perspective of executives at leading online retailers and publishers, and how they are applying social login for myriad benefits. This research supports the efforts of all the social identity providers; you can read Angus Logan’s take on the Windows Live Developer blog here.
65% of both publishers and retailers surveyed say that registered users are more valuable than those who have not registered, but that their organizations are working harder than ever to drive registrations by minimizing required fields or by running costly promotions.
To overcome this challenge, businesses are turning to social login. Executives surveyed believe social login benefits include improved targeting, positive buzz, increased loyalty and ultimately increased revenue. The vast majority also believe these benefits are both important and achievable.
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Tags: Oauth, OpenID, Social Login, SSO
Posted in Thought Leadership | 4 Comments »
