Tag Archives: Twitter
The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and estimated household income in an attempt to bucket consumers into simple – yet at the time sufficient – personas like “moms” and “teens.”
As Internet usage grew, brands were offered a much more immediate and individualistic view … Keep reading
Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved by accessing and leveraging the valuable data housed within a user’s online identity.
Customer identity data … Keep reading
The concept of digital identity has evolved significantly over the last 15 years. Though traditional registration forms that require usernames, email addresses, and passwords are still mainstays across the Internet, we’ve also seen the proliferation of simpler, more modern methods of authentication.
Social login, for example, has been widely adopted by both businesses and consumers. Allowing users to verify their identities and log in to websites and mobile applications using existing profiles … Keep reading
As we saw in our Q1 social login data, Facebook has steadily made gains to solidify its lead as the number one identity provider on the web, particularly outside of the U.S. Facebook’s climb in popularity continued as the network made critical changes to Facebook Login to give users more control over their data. While the changes are still in the early phases of rollout (Anonymous Login, for example, remains … Keep reading
As we saw in our Q3 2013 social login data, the war for consumer identity on the web is hotly contested, with Facebook, Google/Google+, Yahoo! and Twitter all competing to become the primary trusted consumer identity. And while networks like Google/Google+ continue to make gains, Gigya’s Q4 social login data showed a subtle but important shift in consumer preferences. Facebook still just barely holds a majority in the … Keep reading
Websites with a Tweet button receive seven times as many links as those that do not, according to a study BrightEdge released in September. With countless blogs and agencies dedicated to SEO, it’s important to remember that the main tenet of making a findable website is pretty simple:
Get people to link to it on other findable websites–like, say, social networks.
According to BrightEdge, the most successful online businesses get this point. A little … Keep reading
The following is a guest post from Brian Schmidt, Founder of Moxbrain. You can reach Brian on Twitter @Moxbrain
I love products that just work. So when we were looking for ways to implement social login for our fledgling startup, we ended up using Gigya because it was simple to implement and performed as documented. What we DIDN’T expect was all the things Gigya allowed us to do several months AFTER our initial … Keep reading
How publishers and advertisers can use Facebook Connect, MySpaceID, Sign in with Twitter and OpenID to Increase Registrations, Traffic and Engagement
Social networks and features, from Facebook and Twitter to activity feeds and status updates, have changed forever how consumers use the Web, challenging publishers and advertisers with “destination” websites to find ways to … Keep reading