Why Online Businesses Must Optimize For Social Network Referral Traffic
A social revolution is dictating dramatic changes in how companies run their websites, and their business. With the advent of social feeds—a live stream of friends’ activity shared on social networks like Facebook and Twitter— consumers can more easily rely on trusted personal relationships to determine what’s worthwhile to read, watch, play and buy online. For many, the conclusion is startling; referral traffic is as significant from social networks as it is from search engines, making Social the next Search.
For some companies this phenomenon is a surprise, for others it is an opportunity they are already looking to quickly leverage. But one thing is clear, driving socially-referred traffic is taking its place alongside SEO and SEM as a critical area of marketing analysis and investment for any business operating on the web today.