The Landscape of Social Login & Sharing: Consumers Want Choice

Social Login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based data about their users.

And while consumers have clearly demonstrated that they want to use their social identities across the web, they also demand the ability to choose from a variety of identity providers when they register and log into sites. The below infographic, which is composed of data from all Gigya clients in Q2 (April – June) 2013, reveals some remarkable trends in how consumers use their identities within different types of sites and apps. As you can see below, for example, in both the aggregate and in many individual verticals, networks like Google/Google+ have gained strong presences in social login.

Similarly, in sharing, our data shows that users across verticals share content and products to a variety of social networks, most notably Pinterest, Twitter and Facebook.

Take a look at the data below and note how the data has shifted since our 2011 data:

Landscape of Social Login and Sharing

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– Victor White, Director, Marketing Communications
@victorwhite

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10 Comments

  1. [...] Google+, Pinterest – recuperano terreno. Su più fronti. Un’analisi, con infografica, realizzata da Gigya mette a confronto le varie piattaforme social. E consegna a Facebook lo [...]

  2. [...] Gigya study was conducted in Q2 from April to June of this year, using data from all of its clients and looked [...]

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  4. [...] That’s why it can be a huge help to your business to diversify your social media presence. A Gigya survey reveals some fascinating insights into the world of social media as of June 2013, and I’ll [...]

  5. [...] Gigya analysed which networks users log in with when they use social login, across Gigya’s client base. The data showed that, while Facebook is still largely the dominant identity provider, Google/Google+ has made consider gains.  [...]

  6. [...] Gigya analysed which networks users log in with when they use social login, across Gigya’s client base. The data showed that, while Facebook is still largely the dominant identity provider, Google/Google+ has made consider gains.  [...]

  7. [...] Twitter, Google+, Pinterest - recuperano terreno. Su più fronti. Un’analisi, con infografica, realizzata da Gigya mette a confronto le varie piattaforme social. E consegna a Facebook lo [...]

  8. [...] are some insightful stats by Gigya on social networking implementation for those planning to add one or more social features to your [...]

  9. [...] 5. 79% dintre retailerii online sunt pe Facebook, faţă de 12% pe Google+ sau 4% pe Twitter (sursa: Gigya) [...]

  10. [...] log-ins by e-tailers are with Facebook, compared to 12% for Google+, and 4% for Twitter (source: Gigya) 6Facebook will account for 13% of worldwide mobile ad revenue in 2013 (source: L2) 7Facebook users [...]