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  1. […] Advanced/ Digest…At its core, gamification is meant to inspire valuable user behaviors that drive your business’s bottom line. However, many businesses implement gamification as a standalone product, independent of the other social elements of their site. One reason why many attempts at gamification don’t reach their business objectives, or fail outright, is that all of their social elements – sharing, commenting, chatting, and log-on – are siloed, stand-alone implementations. In other words, gamification needs to relate directly to the social elements of your site – the user-generated content, sharing, feedback, social login, and scorekeeping. But all these elements need to be integrated in such a way that they work in unison. This is much easier said than done. Such complexity makes it more challenging for your IT team to keep up with social networks and API changes, which can break your site’s social elements and leave visitors confused and unengaged. Businesses looking to get the biggest impact from gamification need to find or build a suite-based social platform that integrates all the valuable social elements that increase brand exposure and drive conversions with the game elements that drive loyalty. __________________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).  […]

  2. […] Advanced/ Digest… At its core, gamification is meant to inspire valuable user behaviors that drive your business’s bottom line. However, many businesses implement gamification as a standalone product, independent of the other social elements of their site. One reason why many attempts at gamification don’t reach their business objectives, or fail outright, is that all of their social elements – sharing, commenting, chatting, and log-on – are siloed, stand-alone implementations. In other words, gamification needs to relate directly to the social elements of your site – the user-generated content, sharing, feedback, social login, and scorekeeping. But all these elements need to be integrated in such a way that they work in unison. This is much easier said than done. Such complexity makes it more challenging for your IT team to keep up with social networks and API changes, which can break your site’s social elements and leave visitors confused and unengaged. Businesses looking to get the biggest impact from gamification need to find or build a suite-based social platform that integrates all the valuable social elements that increase brand exposure and drive conversions with the game elements that drive loyalty. __________________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).  […]

  3. […] Looking for more on Gamification? For a step-by-step guide on how to leverage gamification to positively impact ROI, download the free white paper, 5 Keys to Winning with Gamification. […]

  4. […] As effective as gamification is for driving conversions, it can be difficult and tricky to formulate a gamification strategy optimized for your business's specific goals. Thus, we've outlined a few universal tips for implementing an …  […]

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