As has been the trend for well over a year, Facebook made more incremental gains in Q1 2015 to further establish itself as the prevailing identity provider. While Google+ remains the only other identity provider to control a double digit percentage of all logins, the gap between Facebook and every other login choice has become a chasm.
While Facebook’s dominance continues to maintain and even grow, it may not be… Keep reading
The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and estimated household income in an attempt to bucket consumers into simple – yet at the time sufficient – personas like “moms” and “teens.”
As Internet usage grew, brands were offered a much more immediate and individualistic view … Keep reading
With four radio stations and seven television channels, Medialaan is the leading media and entertainment company in Belgium. Medialaan is the founder of VTM, the first and largest commercial TV station in Flanders, and the network of popular shows such as So You Think You Can Dance and The Voice.
To combat growing competition from media streaming providers, Medialaan sought to add value for its advertising … Keep reading
Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved by accessing and leveraging the valuable data housed within a user’s online identity.
Customer identity data … Keep reading
About Harvard Business Review
Harvard Business Review (HBR) is dedicated to publishing management ideas and advice for business leaders. Founded in 1922 as a non-profit subsidiary of Harvard University, HBR is now published in twelve different languages worldwide.
To drive subscription rates and provide readers with a seamless experience, HBR sought to implement social login on HBR.org. However, with evolving social network APIs and privacy regulations, … Keep reading
As a marketer, nothing is more rewarding or lucrative than knowing exactly who your customers are, and being able to provide them with what they want, when they want it, and how they want it.
Achieving this type of business-to-customer relationship requires a significant amount of data-driven intelligence, as well as the willingness to embrace new advances in marketing and data management technologies. According to Teradata, just 18% of marketers say they have … Keep reading
As the Interactive portion of SXSW 2015 comes to a close, we’d like to take a moment to thank all of our guests who came out to the third annual Gigya Grill. This year, we took over the La Sol y La Luna restaurant in Austin for three days of networking, great food, and fun. From Casino Night with a live DJ to the Matt Wilson Band and an award-winning gelato station, … Keep reading
Rallyhood is a community platform that brings people together by allowing users to create and join their own groups. Rallyhood enables users to work together towards common goals and causes via collaboration, communication and sharing tools.
As a high-growth company with aggressive benchmarks, Rallyhood sought to drive platform adoption across devices, as well as gain a better understanding of its users. With a lean and highly efficient team, Rallyhood … Keep reading
Since its introduction, Facebook Login has been one of the most convenient and widely used means of identity authentication across both web and mobile. A quick and simple way for users to sign up for their favorite sites and applications without having to create new login credentials, Facebook Login was used more than 10 billion times in 2013 alone (Facebook Newsroom).
The concept of digital identity has evolved significantly over the last 15 years. Though traditional registration forms that require usernames, email addresses, and passwords are still mainstays across the Internet, we’ve also seen the proliferation of simpler, more modern methods of authentication.
Social login, for example, has been widely adopted by both businesses and consumers. Allowing users to verify their identities and log in to websites and mobile applications using existing profiles … Keep reading